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VitaFusion and L’il Critters brands represent less than 5% of the company’s net sales.
December 10, 2025
By: Christine Esposito
Editor-in-Chief
Church & Dwight is selling its VitaFusion and L’il Critters brands to Piping Rock Health Products. The accord includes manufacturing and distribution facilities in Vancouver and Ridgefield, WA. The transaction, which is subject to customary closing conditions, is expected to close before the end of this year. “We believe Piping Rock, a company with deep experience in the vitamin business, will be a successful steward for VitaFusion and L’il Critters. We want to thank all of our de...
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